WHAT IS C.L.U.E.®?
C.L.U.E.® is a fundamental approach to building relationships with your target audience by identifying ways to connect, listen, unite and engage with them.
Our detailed, proven and trademarked social media process, C.L.U.E.® enables us to build relationships, create engagement, and spark conversations on key social media platforms that are the lifelines of many small and medium sized businesses.
Want to learn more? Keep on reading! If you’re ready to contact us now, you can CLICK HERE.
CONNECT THROUGH COMMONALITY
How we do it:
We will spend the time to identify communities and build connections with your target audience, local or national.
Based on the program you purchase with us, your assigned social media producer will be required to join communities, follow/friend a specified number of qualified prospects, and post relevant articles and information in these communities in an effort to get people on your landing page and into your sales funnel.
Where is your target audience located?
What social communities are they apart of (Facebook groups, Twitter Lists, etc)?
What are 3 common characteristics/interests of your target audience?
Name events/venues/places/ where your target audience will flock.
How we do it:
Active listening happens when you are aware of the specific types of content your audience enjoys and you actively engage with that type of content and produce that type of content so others will engage with it as well.
Based on the program you purchase with us, your assigned social media producer will be required to share or retweet a specified number of qualified posts, and create relevant content (articles, graphics, posts, tweets, blogs, etc) and post it on your social channels and in these targeted communities in an effort to get people on your landing page and into your sales funnel.
What hashtags are trending in your industry?
What are new industry related processes/updates/changes happening?
Based on the reports, what content is currently getting the most engagement (likes, comments, shares)?
UNITE OVER CONVERSATION
How we do it:
By this point, we have identified communities and places to connect with our target audience. In addition, we are producing and engaging with industry related/relevant content. Now, people are going to begin noticing you as the real deal, and conversations are going to begin to spark.
Based on the program you purchase with us, your assigned social media producer will be required to comment on a specified number of qualified posts, articles, blogs, etc and reply to comment responses and inbox messages. Our goal is to get 3 responses to a comment. This is our base measurement for identifying a conversation.
How can we comment on this post/article without sounding ‘salesy’?
What can we say in this comment that will get a response back?
What else can we say to keep the conversation going?
How vulnerable can you be in sharing your story?
ENGAGE WITH INTENTION
How we do it:
All of these steps will be in vain, unless you have strategy and intentional implementation. You can’t get where you’re going if you don’t know where you’re going. Engaging with intention is implementing these strategies with your goals being top of mind: branding, impressions, sales, building your email list, etc.
No matter what program you purchase with us, your assigned social media producer will connect with your target audience, create engaging and relevant content and join in and start conversations with the ultimate end result pushing these prospective leads to your desired goal (branding, impressions, sales, building your email list, etc.).
What is the ultimate goal of your social media strategy?
Do you want to run different ads to push different goals?
On which platforms will we focus on obtaining these goals?
There are few signs that can that tell you it’s the right time to hire us:
>Is social media taking up the hours you should be doing more important tasks?
>Is your social media being put on the back burner?
>Are you trying to do social media, but it’s not effective and your doing it with ‘free time’ that comes in waves?
If you answered yes to any of these questions and you are ready to get serious about your online strategy, call us at (937) 369-0704.
Social media is so custom and personal so it’s impossible to share exact pricing. We want to talk to you about your needs as a business, and get you a custom package that is right for you. Please call us for a no obligation discovery call where we dig into a solution that will meet your needs, now!
We have the affordable solution you need to get started!