Instagram has paved way to various trends we have today, making it one of the most powerful tools to communicate and connect to millions of users around the world.
Not only that, but this social media platform helps individuals and businesses keep their creative juices flowing!
Instagram is not only being used by local and international influencers, but also by businesses who are trying to build their brand.
One of the most loved and used features of Instagram is the newer feature: Instagram Stories.
When you post a ‘story’ on instagram, your photo/video will only be shown for 24 hours. Then, it will automatically disappear when the time is up!
Here is why businesses and individuals should use Instagram to build and expand their brand by using this feature.
Reach the masses and reach local people. Since Instagram has millions of active users, this can be helpful to reach more consumers who are likely to be interested in your product.
The biggest benefit to small businesses came with the recent rollout of a “local story feed”, so you can watch stories from people who are in your nearby location. To be featured in the local feed, all you have to do is tag the photo or video with your location.
Here is an example of a local tag in Dayton Ohio, when our CEO, Sara Moore, visited The Carrs Photography to get a new headshot. Because Carr’s Photography is in Dayton, this photo showed up in the local story for Dayton.
We received a few local followers from doing this, and we also followed a few local accounts that had a story on the local feed.
Stand out with a different approach. With Instagram, the creativity is unlimited! Your business can stand out and be more creative in establishing a message, story, brand etc that resonates with your target audience! It won’t take you long to find inspiration on Instagram. Be THAT brand.
Make your brand jive; Go live! Instagram not only offers a feed, and an Instagram story, but you also have an option to go live on Instagram! Promote or highlight different angles in your life, brand, story, etc. It’s great to go live for bts (behind the scenes), events, and to show the culture of your brand. It’s a great way to make your brand come to life!
Start enhancing your Instagram account today!
If you need more help, contact SEA Media for your unique Instagram Strategy!