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How to Highlight Your Instagram Stories for More than 24 Hours

In past years, Snapchat has stormed the internet because of the ingenious features it has for online interactions. One feature that particularly captured the attention of many users is the ability to share photos and videos that are only available for a certain period of time, typically 24 hours. After this timeframe, all traces of the media file will disappear from Snapchat and it cannot be viewed ever again.

Instagram, an application owned by Facebook has taken a page from Snapchat’s book and decided to integrate the same feature into its app. It is commonly known as Instagram Stories and surprisingly, it became more popular than Snapchat’s version; so much so that it’s not even considered a rip-off. Instagram took it one step further and added a new feature to its Stories, called Highlights. So what exactly is “Highlights”? We’re delighted you asked…

Increased Exposure

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Highlights, basically, are features of Instagram Stories which will allow you to increase the “air time” of your photos and videos within the stories for more than 24 hours. This means increased exposure to your content and account, as well as increased enjoyment for your audience.

To do this, you need to first  learn how to upload an Instagram Story.  First, tap your profile photo on Instagram’s home page. Once you have chosen a media file to upload, select to send your Story. You will then notice that there will be a clickable “highlight” button located in the lower part of your Story. If you want to highlight your published content, click it and then tap add to highlight. The highlight will then stay at the top of your profile.

Instagram is a great platform for social interaction. You can make it more interesting by publishing eye-catching content in your Instagram Stories, which will attract more views and increase interaction if it’s highlighted. We’re excited that Instagram rolled this out!

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