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Wanting to start your business, but don’t know how to build your brand through social media?

Try building your business with these 4 steps

With all the options – Facebook, Instagram, Twitter, Snapchat, LinkedIn, Google+, Pinterest, plus all the different platforms being released from time-to-time, it can be confusing to decide on which social media channels to use.

Building an audience through social media isn’t an easy task. However, social media gives us access to the largest pool of people across the world who have different ages, professions, genders, net worths, income levels, interests, locations, races, languages and more!

Because of the smart software and AI capabilities, social is definitely the place to start Here are some tips on how to build your business using social media.

  1.           Choose your platforms

It is very important for you to show off your offering and even more importantly to share your story! Let these 2 factors drive your decision in determining which social platforms you should use to build your audience and share your brand.


  •             Facebook – is the best platform for promoting brand awareness. Millions of users around the world are using this, why not make this as a start? Plus, it’s free, unless you wanted to pay for the traffic on your page and number of clicks per ad.


  •           Instagram – is another option for new businesses out there. If you wanted to show more pictures, or tell stories through short clips or creative photos, this will be your ticket to connecting with your target market!


  •           Pinterest – if your main goal is to reach women and mostly mothers, use Pinterest! DIYs, fashion inspirations, recipes, and the like can be found here. So, if you are eyeing to sell clothes, food, jewelry, and things of that nature, then this is the platform for you!


  1.           Produce engaging content

The best way to increase traffic on your website is to post informative and engaging content that will be shared by your audience!


  1.           Contact influencers

Social media influencers help brands to properly gain more attention from people, and make others more familiar with your brand. This is a great way to gain the “Know, Like and Trust Factor” – People do business with their friends!


  1.           Have a twist

Aside from posting informative content and partnering with social media influencers, you can earn more brand visibility by having contests! This is a fun way to encourage users to engage with your brand.

Who doesn’t love freebies, right?!


Follow these steps and your brand is destined to be known!